Here at Luella Loves we've been busy with our heads buried in tulle, lace and gold trim - curating the latest  collection for you   #andlovingit . . . ✫

We believe in not accepting anything less than *absolutely magical* when it comes to dressing our little ones. We Also believe that fashion and flair are worthwhile endeavours for our daughters, regardless of age.

As you might already know, Luella Loves was established in 2016 when our daughter Luella was born. I decided I wanted something more for my daughter, and little girls alike, than the stock-standard children’s clothing available. Ever since, Luella Loves has produced a constant flow of beautiful, on-trend pieces you are your daughter are sure to love.

Unique pieces made to last
We believe in investing in fashion and building a capsule wardrobe for your little one that will last. Instead of fast fashion, we focus on unique pieces that are on-trend and developed to be able to grow into.

You will find that with all the pieces Luella Loves launches, there is a consistent theme running through all of the collections. Other than remaining consistent in on-trend pieces and craftsmanship of design, another important consideration is having all the pieces connect with each other.

We believe it is important that you can mix and match your Luella Loves pieces and have a perfectly paired outfit every time. So when you invest in a Luella Loves piece, you are adding to the wardrobe something versatile, durable, long-wearing and exuding timeless style.

We don’t run the conventional season drops, but instead produce regular collections throughout the year. This comes back to the versatility in our pieces and how we love to curate trans seasonal garments that can we worn as stand alone items or used as layering pieces.

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Our latest collection features a plethora of wearable everyday basics as well as high fashion pieces; providing the perfect balance of classic style with experimental couture. Regardless of where it sits on the fashion scale; our pieces are always on-trend and ethically made. We are passionate about great design and virtuous manufacturing. Our beautiful range of garments are made by hand throughout Vietnam. We ensure that you do not have to decide between comfort and style for your little one so that they will always feel super comfy while appearing effortlessly chic. We are fashion-forward with our approach, and launch styles that are on-trend and remain relevant. This ensures that our pieces are wearable and timeless and can be passed down throughout family and friends.

Ethical, small run production? It's our passion

And we know it's important to you too.

Unlike other brands on the market, Luella loves is not manufactured in a large factory. Our products are beautifully crafted by mothers working in their homes.

We visit our team of experts multiple times a year, to touch base and spend time with them. They are a part of our extended family and we had so much fun crafting this latest collection together. We hope you love our pieces as much as we love creating them. 

We of course, also worked with Bon our (only male team member) in this latest collection. He hand-tailors all of our signature winter coats and jackets with the most beautiful workmanship and you will gasp at the quality of the Cleo coat in this latest collection.

Clothing your children want to wear
Building a wardrobe with Luella Loves pieces, you will find that you and your daughter become excited about her wardrobe. That is because we create those pieces your children want to wear, the clothing that makes them feel *gorgeous*. Those special birthday outfits you will remember for years to come.

We hope you enjoy exploring our new collection and discovering our quality basics and magical pieces for your little ones wardrobe! – We *promise* you won’t be disappointed by the magic you find in this latest collection.