Luella loves was established in 2016 when our daughter Luella was born.

Luella Loves produces a constant flow of beautiful pieces. We don't run the conventional seasonal drops, but produce regular collections throughout the year. We produce a collection of wearable high fashion pieces that are classic yet on-trend and ethically made. 

We're passionate about great design and ethical manufacturing. We create those pieces your children want to wear, the clothing that makes them feel *gorgeous*. Those special birthday outfits you will remember for years to come.

Handmade with love
Our beautiful range of garments are made by hand throughout Vietnam.  We visit multiple times a year, to touch base and spend time with our team. They are a part of our extended family!

We hope you love our pieces as much as we love creating them. Unlike other brands on the market, Luella loves is not manufactured in a large factory, our products are beautifully crafted by mothers working in their homes.

We also work with Bon our (only male team member) who hand tailors all of our signature winter coats and jackets with the most beautiful workmanship. Our pieces are made in small quantities and will often sell-out upon release.

We carefully select and design our fabrics to ensure the quality we are known for. And this ensures that our pieces are wearable and can be passed down throughout family and friends.


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